2nd Edition

Workforce Strategy &
Leadership Conference

Harnessing Talent, Shaping Culture, Driving Impact

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We are a CPD Certified Event!

Workforce Strategy Leadership Conference is certified* by the CPD Certification service.
Attendees will receive a CPD certificate after attending the event.

Earn up to 8 hours of CPD points

About Workforce Strategy & Leadership Conference

The Workforce Strategy & Leadership Conference, the leading HR leadership conference in Saudi Arabia, returns for its second edition in Jeddah on 22 October 2026 – an invitation-only gathering of 200+ senior HR and talent leaders – CHROs, HR VPs, Heads of Talent Management, and L&D Leaders – organised by Exito Media Concepts. Held under the theme “Harnessing Talent, Shaping Culture, Driving Impact,” it brings the region’s HR leadership together to shape the future of work. The timing is deliberate: as Saudi Arabia accelerates its Vision 2030 workforce localisation and digital-HR agenda, senior leaders need a dedicated forum to align talent strategy with national goals. As a workforce strategy conference, the event gives delegates one venue to advance human capital strategy in the GCC region – using workforce strategy to improve employee productivity, the best practices for integrating AI into human resources functions, the ethical considerations when using AI for talent acquisition and management, and the top AI initiatives transforming HR strategy in large enterprises – alongside exclusive CHRO conference networking opportunities.

What Sets Us Apart?

The summit brings together the entire HR and workplace transformation ecosystem, HR leaders, CHROs, talent experts, technology providers, policymakers, and business executives to address the biggest priorities shaping the future of work: workforce transformation, employee experience, AI-driven HR, talent development, leadership, and organisational growth.

Invitation-Only Access

Meaningful Connections

Strategic Learning

Our HR Series

Editions

HR Leaders

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Featured Discussions

The Leadership Advantage: Strategies for Winning Employee Loyalty

Building trust through effective manager–employee relationships
Understanding the key drivers of employee engagement and retention
Leveraging employee feedback and exit data to improve leadership effectiveness
Developing leadership behaviors that inspire loyalty and long-term commitment

The Chief Disruption Officer: HR as a Strategic Change Leader

The AI-Driven HR Playbook: Transforming HR Without Losing the Human Touch

From CHRO to CIO: Why the Future of Workforce Leadership is Digital

The convergence of people strategy, technology, and business transformation
Leveraging AI and workforce analytics to drive decision-making
Designing digital-first employee experiences that enhance engagement
Building collaborative partnerships between HR and IT leaders

CEO & CHRO Alignment: Leading the Organization Through People

Burnout to Breakthrough: Creating Energy and Resilience in Teams

Saudi Arabia's HR Market

0 M+

Saudis Employed Through Workforce Nationalization Programs

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Active Opportunities on the National Employment Platform

0 %

of the Population Under 35 Driving Future Workforce Transformation

$ 0 M+

HR Technology Market Opportunity by 2034

0 %

Annual Growth in HR Outsourcing & Workforce Services

$ 0 M+

Recruitment Outsourcing Market by 2030

Speakers 2026

Abdulaziz Alsheh

Chief Shared Services Officer
ESNAD

HR leader with 15+ years' experience driving organizational transformation, HR strategy, change management, talent development, operating models, workforce planning, and process standardization.

Nadin Zureikat

Chief Revenue Officer
Elevatus

Architect, Founder, and CMO with 15+ years' experience delivering luxury hotels, HQs, residential projects, and driving scalable growth.

Zuhair Al Maghrabi

Chief Shared Services Officer
Al-Ahli Club Company

Strategic Human Capital leader with 30+ years’ experience driving governance, workforce transformation, digital HR innovation, talent optimization, and Vision 2030 alignment.

Hassan Mahmoud

Chief Operating Officer
Purein-sa

Results-driven HR leader with expertise in organizational transformation, talent strategy, performance management, operational excellence, succession planning, and sustainable growth.

Raghdah Hakeem

Area Head of People Function
A.P. Moller - Maersk

Senior People leader driving HR strategy across six countries, aligning talent, transformation, culture, and workforce planning with business growth.

Maryam Omer Badawood

Director
Talent & Organizational Development
SEDCO Holding

Talent and Organizational Development Director with expertise in leadership development, organizational effectiveness, succession planning, culture transformation, and talent management.

Mostafa Ahmed Ghanima

HR Transformation Expert
Maxwell, Leadership Trainer, Coach and Speaker

Global HR transformation leader, Maxwell Leadership coach, and CHRO advisor driving culture, leadership excellence, and people-first organizational strategy.

Nojood Alshaikh

People and Culture Head,
Country Lead
Sanofi

Motivated leader focused on strengths, energizing teams, driving excellence, fostering collaboration, and transforming strong performance into exceptional outcomes.

Wafa Sangoora

Group Head of Engagement & Culture
Zahid Group

Strategic HR and culture leader aligning people strategy, EVP, leadership, and communication to drive performance and sustainable organizational growth.

Why Attend?

Our events bring together the latest advancements in workforce transformation, HR technology, AI-powered talent management, employee experience, and people analytics that are reshaping the future of work across the region. We connect CHROs, HR leaders, talent acquisition professionals, learning and development executives, workforce strategists, culture champions, and HR technology innovators to explore how organizations can build agile, resilient, skills-driven, and people-centric workplaces in an increasingly dynamic business landscape.

Learn & Grow

Elevate your professional growth through engaging discussions, expert-led sessions, and collaborative exchanges focused on the future of HR enterprise transformation, AI adoption, and intelligent business operations.

Explore the Latest Innovations in HR Transformation

Gain insights from leading transformation and HR experts as they share real-world strategies, emerging technologies, and practical lessons in scaling HR transformation across modern enterprises.

Collaborative Partnership

Connect and collaborate with industry peers to exchange experiences, solve shared business challenges, and shape the future of intelligent enterprise transformation.

Connect with Trusted Technology Partners

Meet one-on-one with global technology providers and innovation partners offering tailored solutions to support your organization’s transformation and growth goals.

Maximized ROI

The Workforce Strategy and Leadership Conference is a high-impact, insight-driven platform designed for senior HR leaders, transformation executives, AI strategists, and business decision-makers driving enterprise innovation, agility, and measurable business value.

Industry Focus

Government & Smart Cities

BFSI & Fintech

Oil, Gas & Energy

Telecommunications

Aviation, Airports & Aerospace

Real Estate & Infrastructure

Healthcare & Life Sciences

Retail & Ecommerce

Hospitality & Tourism

Manufacturing & Industrial Enterprises

Logistics, Ports & Supply Chain

Transportation & Mobility

Education & EdTech

Media, Entertainment & Gaming

Utilities & Sustainability

Construction & Engineering

Public Safety & Defense

Food & Beverage / FMCG

AI, Cloud & Technology Services

Investment, Conglomerates & Family Businesses

Who Should You Meet?

Chief Human Resources Officer
Chief People Officer
Business partner - HR
Directors / VPS / GMs/ Heads of Human Resources
Directors / VPS / GMS/ Heads of Talent Management
Directors / VPS / GMs/ Heads of Learning and Development
Compensation and Benefits Head
Employee Relations Head
Recruitment and Talent Acquisition Head

Labor Relations Manager
Head of HR Strategy and Planning
Head of Employee Engagement
Head of Diversity and Inclusion
Heads of HR Technology and Systems
Head of HR Analytics

Partners 2026

Associate partner

Media Partners

Series Partners

Trusted by Industry Leaders

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Testimonials

The event fostered a great exchange of ideas, bringing together friendly faces to discuss key topics. AI and HR were central to the conversation, focusing on how to use AI effectively without replacing human roles. Sessions like this highlight the need to reinforce practical approaches for future advancements in the next 5-15 years.

The summit brought together diverse expertise from various sectors, which added significant value to the experience. AI, as a trending topic, was well addressed and discussed. Interacting with people from different backgrounds expanded my perspective and knowledge.

The event exceeded expectations with great energy and relevant discussions, especially among HR leaders already implementing automation. It provided a platform to showcase real, impactful conversations to a wider audience. Saudi Arabia is well-positioned for the next steps in automation, particularly with AI, but success will depend on properly contextualizing and customizing solutions for the region.

The event sparked valuable discussions with both potential partners and customers, with a strong interest in the services provided. Attendees were forward-thinking executives who recognized the need for these services, promising great follow-up opportunities. With the region's focus on technology, automation, and AI, the company sees a clear role in moving data between systems to support AI's need for data, and they are excited about future conferences.